They can’t ignore it. It’s there. Doctors, patients, and pharmaceutical companies can’t escape it. You can’t either. What is it?
The placebo effect.
The placebo effect is the health response patients experience when they believe they’re receiving a drug or surgery but are actually being given dummy drugs or simulated treatments.
Dr. Lissa Rankin writes, “The placebo effect is real, it works about 18-80% of the time, and it’s not just in your head – it actually dilates bronchi, heals ulcers, makes warts disappear, drops your blood pressure, and even makes bald men who think they’re getting Rogaine grow hair!”
Yet, there’s more.